The School of getting famous #1 Get hated

Now and then we tell people no one has ever made a difference without being hated. There is always protests. What about Virgin Mary, Nelson Madela or fucking Buddah? Everybody loves them! Well. Let's just say that there was a time and a crowd that where not fans of Mandela, Mary or even Buddah. (believe us or look it up).

Most companies spend their days thinking of how NOT to upset people when what they really should be thinking of is trying to find ways of getting people to hate them.

Apple, Coca-Cola, Barack Obama, Lady Gaga and Genghis Khan have in common not only that they have been loved, but even more that they have been hated.

Now I'm not saying you should necessarily follow in Genghis footsteps. But the reason for not indiscriminately killing 40% of the inhabitants in central Asia is not that it would pass by unnoticed.

And remember. The light side of the force is as strong as the dark side, but offers WAY better food.
/T