An interesting concept is commercials that leaks and no one takes credit for.
The client: "Someone at the agency must have uploaded it on Youtube" but we DON'T know nothing about it. In the previous meeting with the agency, the client: And you can assure us that no one will be able to trace it back to us? And you will take full responsibility if it backfires? The agency: Yeah, don't worry 'bout that. And is it ok if we email the invoice as a PDF?
Top Spin 4 commercial got some extra attention by showing a slow motion dancing Serena in front of fire. Accidently success for a commercial on Youtube?
1.8 million hits on Google and we predict this title will be a success.
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