Saturday, April 16, 2011

Employability: the new student buzzword at universities

No shit - seriously, did they not know that? Why else would you go to university? The Business Secretary, Vince Cable, bluntly told universities this week that the "biggest mistake" they could make in the new fees-based market would be to "under-estimate" their consumers. Of course, Mr Cable's aim was to try to stop the rush of universities charging fees at the maximum level. But there are growing signs that prospective students are not just concerned about costs - they are just as interested in the return on their investment. Read More...