A campaign encouraging residents to spend locally is gathering momentum within Ipswich.
Shop Ipswich – created through a partnership between Ipswich City Council, Ipswich
Chamber of Commerce, Business Enterprise Centre Ipswich Region and local media outlets – was designed as a consumer and business confidence-building campaign, running over 12 weeks.
After the January flood, Shop Ipswich highlights how buying local can have a powerful and immediate impact on the city’s economy and business recovery. Every dollar spent at one business is spent again seven times in the city, with business using the cash flow to purchase stock or services from other Ipswich businesses, or pay staff who will go on to spend their money in Ipswich.
Shop Ipswich aims to create opportunities within the city, supporting and promoting businesses that were affected by the flood or are supplied with stock or services by affected businesses.
The campaign was launched in early February, with Shop Ipswich merchandise including shirts and stickers, visible around town. Visit http://www.ipswichchamber.org.au/shopipswich